Social media management platform rebrands to SoCrowd
Reputation management software presents fresh look and new features
BECG Group today launches SoCrowd, its upgraded and rebranded social media and reputation management platform. Formally known as CrowdControlHQ, strategic communications consultancy BECG Group acquired the online reputation management software earlier this year.
Since acquisition, the company has invested heavily in the UK tech platform, to ensure it provides an intuitive user experience, to support comms and marketing professionals in accessing valuable digital insights. New features ensure users can truly understand and better engage with their audience and stakeholders on Twitter, LinkedIn, Instagram and Facebook, on both desktop and native mobile applications.
SoCrowd offers a simple to use platform that enables its users to create content, collaborate, and accurately monitor their social campaign KPIs. Its new features have been developed to better support issue and crisis management, government relations, with press and social media monitoring, enhanced team collaboration and tailored approvals..
SoCrowd CEO James Leavesley said:
SoCrowd is at the forefront of technological innovation in social media management. We’ve developed a platform that not only delivers on its promises, but that is accompanied by our investment in a highly skilled UK customer support team and service offer. Social media is a loud and busy universe – the ability to navigate that space can make or break an organisation, and SoCrowd is here to help!
BECG Group CEO, Stephen Pomeroy, added:
Having SoCrowd as part of our service offer supports our clients and our consultant teams in ensuring their communications strategies are putting digital at the centre. In a world where reputations can be tarnished in a single Tweet, efficient and easy to use social media monitoring and engagement is a vital component of your marcomms toolkit.
To learn more and book in your free demonstration, visit the new website at SoCrowd.com