Award-winning communications experts in the built environment

Case Study

What If? 

BECG delivered an 8-week campaign for National Grid in East Anglia. The “What If?” campaign sought to raise awareness of the need for new energy infrastructure in the region and to mobilise green energy advocates in support of their projects. 

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BECG delivered an 8-week campaign for National Grid in East Anglia. The “What If?” campaign sought to raise awareness of the need for new energy infrastructure in the region and to mobilise green energy advocates in support of their projects. 

How we assisted

We devised and launched a campaign using organic and promoted content across Twitter, Facebook and Instagram supported by a “What If?” microsite to gather support. We worked with two lifestyle content creators based in the region to add a new dimension to the campaign by posting about their views on renewable energy. 

The results

  • 1.6 million post impressions
  • 8,000 post engagements 
  • 38,000 influencer content views 
  • 3,900 post engagements 
  • 700+ comments 
  • 20,000 website click throughs 
  • 5,000 website video views 

A second phase is planned later in 2022 to build on this success. 

Services provided