Selwood Bauma App
Selwood had never done this before so were delighted with this additional functionality.
New Marketing client Selwood are a leading global manufacturer of pumps for the water, environmental, and construction industries. They recently attended ‘Bauma’, the world’s leading construction machinery trade fair, in Germany in April, and wanted to tell their story in a more compelling way. Whilst initially a video brief, the team went back to Selwood with a more compelling solution. Rather than just play the video’s on a big screen on stand – why not make them more interactive.
The team created an app to host three hero videos, including a 3D product animation, and showcased additional product information – enabling visitors to self–select and browse through content at their own pace. We also suggested that the sales teams on stand captured visitor details by integrating lead capture capability into the App.
The creative team worked collaboratively to deliver this project integrating creative thinking with digital design and build to deliver a tool that Selwood can use again and again.