Seeds for Growth London Elections Campaign

Background

We are working on a pro-bono basis for Seeds for Growth, a charity who enhance life chances of disadvantaged communities in East London. Specifically, we are helping to promote the work that they do building community gardens in under-utilised areas on social housing estates.

We are utilising the London Mayoral and Assembly campaigns to promote the work they do with key political figures.

Key project information

  • Looking to get support for the work that they do from London Mayoral and Assembly candidates and a commitment to work alongside them after the election.
  • This would take the form of a pledge that candidates would sign up to and Seeds for Growth would then let their supporters know which candidates had signed up to support the scheme.
  • Additionally, we would seek to use our contacts to influence the manifesto drafting process of Sadiq Khan’s campaign to get a commitment to support their work.
  • Look to offer campaign visits for the key Mayoral candidates to get buy in for the schemes.

How we assisted

  • We used our knowledge to put together a database of the candidates and their contact details.
  • Drafted and sent email correspondence to all London Assembly candidates asking them to sign up to the pledge.
  • Spoke with the main architect of Sadiq Khan’s manifesto to ensure a commitment was included in the document.
  • Offer campaign visits to the Mayoral campaigns through their supportive Assembly candidates and our links to their campaigns.

Outcome

  • A pledge to support the scheme was included in Sadiq Khan’s Mayoral manifesto giving Seeds for Growth an opportunity to work with the GLA post-election to spread their projects across the city.
  • UKIP Mayoral candidate tweeted his support.
  • Campaign visits were offered to all the main campaigns.
  • We are now working with Seeds for Growth with following up on their support at the GLA as well as working towards the 2022 London borough elections.

Find out more about our social value offering here

 

We were delighted to welcome Deputy London Mayor for Housing Tom Copley along with representatives from London local authorities, housing associations and private developers to our London office in December 2021 to discuss their work.

As part of the discussion, we explored areas in which landlords can work together with charities like Seeds for Growth to provide these spaces for their residents. We are looking forward to furthering this goal and seeing more gardens provided to help with social isolation, education and climate change.

Watch some of the discussion points here