Award-winning communications experts in the built environment

Case Study

NW Bicester

We have exceeded client expectations with positive media coverage NW Bicester is the UK’s


We have exceeded client expectations with positive media coverage

NW Bicester is the UK’s first eco town, set to create up to 6,000 new eco homes. Led by A2Dominion in partnership with Cherwell District Council, the development pioneers the highest standards in sustainable living and construction and is creating a vibrant new community that is an integral part of wider Bicester.

A2Dominion appointed us in 2013 to devise and manage a robust, integrated communications and stakeholder engagement strategy for NW Bicester. We are delivering an ongoing solid strategic stakeholder and community consultation in parallel with a proactive communications strategy.

The communications strategy was initially focused on the development benefits at NW Bicester, understanding the local community needs and challenges, the reach of the scheme and maximising brand awareness to encourage further demand. PR support evolved to raising awareness of Elmsbrook, the first phase of development, as the first residents moved in, focusing on sustainability, transport, local initiatives and community wellbeing to raise its profile further as part of NW Bicester.

BECG’s PR team supported NW Bicester’s construction and development milestones and award wins, and led a proactive and reactive approach to raising the profile of the scheme in trade media. A bespoke stakeholder and consumer website was launched, where content generation was key to keeping audiences engaged. This site has evolved for sales use and will be used throughout the additional phases of the scheme.

We have successfully built relationships with key influencers, stakeholders and third parties and exceeded client expectations with positive media coverage and the development has won multiple industry awards.

BECG is a proactive agency that has really got to know and understand our brand and ethos, making them an important part of our communications delivery team. The team is engaging, professional and a pleasure to work with.

Louise Caves, Strategic Partnership Co-ordinator, A2Dominion Group