Midlands Connect

The strategy has already secured positive national and regional media coverage

Strategic communications & Engagement Support

BECG was appointed as Midlands Connect‘s Strategic Communications and Engagement Partner. The emerging Sub-National Transport Body is relatively young and is still seeking to establish itself as the region’s transport voice to identify investment priorities.

Initial priorities for Midlands Connect include, securing permanence through statutory status, raising awareness among regional and national politicians and business leaders, informing and influencing the Department for Transport, Highways England, Network Rail and HS2.

Working with the in-house team, BECG have developed the organisation’s inaugural communications and engagement strategy and are now supporting its delivery.

Development of the strategy included:

  • political, stakeholder, media and social media audits,
  • stakeholder and audience mapping,
  • message development,
  • interviews,
  • and workshops,

to ascertain current perceptions and identify themes, challenges and opportunities.

Implementation is ongoing but the strategy has already secured positive national and regional media coverage, raised the organisation’s Westminster profile and facilitated engagement with local politicians and the business community from across the whole geography of the Midlands.