‘Growing Up’ video
The film increased website session duration by 150%
Housing association Aster Group provide safety and security through landlord services and a wide range of housing options in response to the current housing crisis.
Aster approached BECG to help them communicate their company vision; ‘Everyone has a home’ in order to support a recruitment drive of non-executive directors (NEDs) to the group by sharing their purpose in an engaging manner that would really resonate with both external and internal audiences.
Using a storytelling approach, we produced an impactful video that showed the journey of a central protagonist, from their early life as a child in rented accommodation, to purchasing her first home through shared ownership as an adult – demonstrating the support Aster provides for people at different stages.
Our video production team managed the entire creative process, from initial creative concepts and storyboarding, through to production (including sourcing of locations, cast, costumes and props) and post-production to deliver a high quality video that surpassed client expectations.
Overall, the video achieved over 60 applications for the NED position, and an increase of 150% on the website session duration.