GeoPlace x HAUC

Background

The Highway Authorities and Utilities Committee (HAUC(UK)) has launched an app designed to further help improve safety levels and reduce the impact of street and road works throughout the UK. 

The app, known as the HAUC(UK) app, will give individuals and organisations instant access to safety checklists, the current version of the ‘Red Book’ and the latest industry safety alerts and messages, including COVID-19 guidance whether they’re working in the office or in the field. 

HAUC UK wanted their app to be used more frequently and by the right people. Targeting relevant individuals and companies, they needed to promote the app and the benefits of using it for their day-to-day safety needs.

How we assisted

Our job was to deliver a video to promote the use of the HAUC UK app. The video was for internal purposes and to educate individuals and companies on how to use it and where to find it.  

Our in-house creative team, LoveThat, delivered a fun and friendly animation, which helped promote the use of the HAUC UK app. It consisted of a comical stereotypical character (Dave) who is known to cut corners rather than following the safety guidelines.  The character is introduced to the app, which has been developed to help people like ‘Dave’ do their job safely but without the hassle of paperwork.  

The results

The client was really happy with the end product, and it was promoted from their website with a great response from the target audience.