Key Project Information
BECG is appointed on a retained basis by a top-5 UK housebuilder to manage its reputation in relation to both specific housing developments, and the wider industry agenda.
How we assisted
BECG provides a national press office service that works in partnership with the in-house team to protect and promote the organisation’s reputation. Our protection remit encompasses scanning of media and other stakeholder commentary for potential issues, and re-butting and dealing with any critical stories or journalist enquiries that arise. We handle media enquiries from both regional and national newspapers, ensuring that any potential issues are dealt with in a way that ensures minimum impact on our client’s reputation.
Our work to manage their reputation through rapid response to any emerging issues and inbound media enquiries helps to protect its brand and position the organisation for commercial success in its target markets.