Anglian Water – Managing Odour

The Challenge

When faced with an odour issue at Cliff Quay Water Treatment Works, Anglian Water enlisted BECG to help manage its community engagement and communications programme.

The Approach

Our strategy utilised essential engagement and communications techniques to keep local residents, businesses and key stakeholders informed, and to ensure they felt their voices were heard. These included newsletters, exhibition materials, and odour surgery events.

Anglian Water solved the odour problem with a digestion plant on its Cliff Quay site, for which BECG provided pre and post planning application engagement support and devised a communications plan to give clear and concise information to the local community about the plans and technology.

The Result

This proactive communication and engagement was well received and positioned Anglian Water as a good neighbour; reducing the number of complaints and educating local residents to the benefits of anaerobic digestion.