PR Week Power Book announces its 2021 line up

With the launch of PR Week’s Power Book 2021, one of the most highly anticipated dates in the UK PR calendar, we are pleased to announce that two of our own have once again joined the ranks of the UK’s most influential and respected comms professionals in the industry today.

The 2021 Power Book includes Q&As with each of the entrants, featuring our CEO Stephen Pomeroy and our Board Director Julius Duncan. Both Stephen and Julius have been featured in the Power Book for a number of years. Among the questions asked there was a significant focus on the challenges provided over the past year, thoughts on a post-Covid world and the expectations held for a brighter end to 2021 for the comms industry as a whole.

The release of this year’s Power Book highlights how the PR profession continues to grow in both size and influence throughout the challenges presented by the past year. This 2021 addition of the guide is shining the spotlight on those who have successfully managed to navigate through often tricky comms situations. The rapid growth in expertise in this arena is arguably something that has been accelerated as a result of the COVID-19 crisis.

Continuing with this sentiment, it is clear from Stephen and Julius’ Q&A’s that none of the work in the past year could have been achieved without strong and dedicated teams behind them. When asked to describe 2020, Stephen responded with “A year of immense gratitude”. These feelings were also resonated by Julius who commented “Unique challenges overcome by teamwork”.

Upon reflection, there have been many moments to shout about throughout the year where leaders in the industry have shown great insight into current trends and used this to their advantage. Julius mentions one of his favourite creative PR moments of the past year as being “The initiative by clothing brand Gymshark to fund GB long-jumper Dan Bramble, who had lost his financing and was working as a delivery driver. Authentic to the brand, COVID-beating, socially relevant. The strapline – ‘So you can quit delivering parcels and get back to delivering gold’ – was neat”.

To view the definitive guide and read the Q&A’s in full head to the 2021 Power Book here. You can also view Stephen’s profile here and Julius’ profile here.