Placemaking takes a people centred approach to the planning, design and management of public spaces. Engaging communities from the outset, it offers the potential to create versatile, innovative and fun public spaces and developments that encourage connectivity and prioritise people’s health, happiness and wellbeing.
Identity and branding can play a pivotal role in regeneration and creation of a place. More than just a logo and colour palette, brand and identity can engage, renew, refresh and help give a place longevity. It can define a place, uniting its community and both projecting and explaining change in a meaningful way.
Strong brand stories can help to articulate the visions for a place, while demonstrating how the new integrates with the existing – at the same time always taking account of the past, the present and the future.