Marketing Data Analyst

What it’s all about

Digital communications are an increasingly important discipline at BECG. With stakeholders and consumers spending more time online, it’s now much less about individual touch points. Success depends on creating a journey and an experience that can reflect the audience’s relationship with an organisation.

We help our clients working within the built environment to build stronger foundations for their business online, building websites, creating social media accounts, building out campaigns and delivering long term community and stakeholder engagement.

Our Marketing Data Analyst would be joining our digital experience team to help grow and improve how we use digital channels for our clients. Managing analytics and insights from Google Analytics, Social media and listening, CRM and Stakeholder management software, as well as managing audience surveys and conducting desk research. They will be responsible for identifying key insights and translating these into key imperatives to establish strategic direction.

This would ideally suit a junior data analyst looking to embrace more responsibility within a digital experience team. The role encompasses digital and social strategy and helping the agency improve how we use data to inform client work.

What you need to have

• Thorough understanding of digital platforms from websites to social media and digital advertising channels.
• Previous experience, a minimum of 3 years from a data analyst background within digital marketing.
• Agency experience desirable but not essential.
• Good understanding of how to use Google Analytics, Google Data Studio, social platforms and management platforms, CRM tools and stakeholder management software.
• Good understanding of digital advertising channels and setting KPIs for campaigns.
• Good understanding of all research methodologies to inform insights and digital strategies.
• Excellent project management and communication skills including the ability to influence and coach internal stakeholders.

What you’ll need to do

The marketing data analyst is a new role within BECG. Working with the digital experience and technology team you will be setting up best practices and helping improve digital processes, optimising digital approaches and putting data at the heart of what we do. This role will also work with our regional offices helping train teams to improve their understanding of data and how they can use it to inform client programmes and projects.

This role presents an exciting opportunity to develop your career with an award-winning, national specialist communications consultancy.

Who we are & What we do

BECG Group is a group of companies specialising in communications, incorporating Crowd Technologies, Cavendish Advocacy, and Liberty One. We provide private and public sector clients with communications services, including public affairs, planning communications, corporate communications, government relations, public relations, marketing, and social media management software.  

Operating from twelve offices across the UK, our people are communications specialists who manage the political, media and community relationships for some of the UK’s most respected companies. We pride ourselves on having one of the largest, most experienced stakeholder and community engagement teams in Britain.

BECG has recently been awarded the Best Places to Work in Property accolade by Property Week, was named PRCA UK Public Affairs Consultancy of the Year 2020 and is ranked No 1 in PR Week’s UK Public Affairs consultancy rankings.

BECG is an equal opportunities employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.