Our
people

Our people are commercially minded communications experts in the built environment sectors, who are connected and creative problem solvers achieving measurable results for their clients.

Senior Team

Stephen Pomeroy

CEO

Andrew Howard

Managing Director

Steven Park

Managing Director at Liberty One Communications

Julius Duncan

Board Director

Rachel Bell

Non-executive Director

Richard George

Board Director

Max Camplin

Board Director

Jamie Gordon

Board Director – Infrastructure & Energy

Jennifer Riddell-Carpenter

Director

Samantha Clough

Director

James Leavesley

Director - Social Media

Carl Daruvalla

Board Director - Finance & Operations

Lucinda Watt

Head of Group Marketing

Ally Kennedy

Board Director

Alex Challoner

Board Director

James Bird

Director

Amy McNeill

Head of Group HR & Operations

Rhiannon Thompson

Director

Will Balme

Digital Client Delivery Lead

Kevin Whitmore

Director – Head of North & Midlands

Laura Wyatt

Director – Head of South

Marcio Juarez

Head of Technology and Production

Charli Edwards

Head of Design & Creative Services

Mark Darlington

Head of Video

Nick Sutcliffe

Director

Verity Barr

Director

Miles Willshire

Director

Matthew Crisp

Director

Tom Morrison

Associate Director

Krystian Groom

Associate Director

Ali Craft

Associate Director

Sarah Wardle

Associate Director

Chris Ricot

Associate Director

David Button

Senior Account Director

Carrie Lowe

Senior Account Director

Daniel Fryd

Senior Account Director

Carole Riley

Senior Account Director

Emma Hughes

Account Director

Fiona Harvey

Account Director

Adam Farrell

Account Director

Siddo Dwyer

Account Director

Stephen Pomeroy

CEO

Stephen is the Founder and Chief Executive of BECG. As a high-level strategist with 20 years’ communications experience in political, business, stakeholder and media communications, he has advised many FTSE companies, CEOs and company boards. Stephen has worked across all the built environment sectors, delivered award-winning campaigns and is passionate in supporting clients to achieve their objectives by communicating and working with government and stakeholders.

Combining his political, stakeholder and media relations experience, he has significant expertise in providing a full range of communications support to clients and is recognised as a UK expert on political, media and community relations in the built environment.

A devoted supporter of corporate social responsibility, Stephen has advised many organisations on cause-related marketing and advocacy. He was previously a trustee of the UK charities Fixers and the Global White Lion Trust, and currently provides strategic support for the All-Party Parliamentary Group on Endangered Species.

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Andrew Howard

Managing Director

Andrew Howard is one of the UK’s leading specialists in the politics of planning and development. Andrew now advises a wide range of UK and international clients and has extensive experience of working on high-profile, complex development projects across the country.

As one of the founders of the company, Andrew has ensured BECG’s reputation was built upon securing successful planning consents. His wealth of industry knowledge ensures he provides specialist guidance on a strategic basis for our private and public sector clients across sectors including property, infrastructure and energy, transport, health, leisure and local government.

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Steven Park

Managing Director at Liberty One Communications

Steven has over 18 years’ experience working in the Public Affairs and Communications environment and is one of Scotland’s leading specialists in the politics of planning in the development sector. Having represented a diverse mix of clients on projects throughout Scotland, which can range from relatively small scale to multi-million pound investments of a sensitive nature, Stevens’ vast experience coupled with his professional approach and knowledge of the political landscape in Scotland, provides clients with unrivalled strategic and political support ensuring that their investments and commercial dealings are robustly looked after.

 

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Julius Duncan

Board Director

Julius has over 20 years of communications experience with large private and public sector organisations in the UK and abroad. He started his career in the City of London as a financial journalist before joining RLM Finsbury where he advised large quoted companies on their public relations, corporate affairs and investor relations strategies. His BECG clients cover the energy, property, utilities, public sector and infrastructure sectors, and Julius has a particular specialism in the issues surrounding building safety post the Grenfell fire.

Day to day, Julius provides clients with strategic communications and reputational growth counsel, whilst also leading BECG’s crisis communications and response unit.

Julius has worked with a wide range of sector clients including: Taylor Wimpey, Virgin Mobile, Vistry Partnerships, Northern Gas Networks, Bertelsmann, Inmarsat, MTVH, Thames Water, BT, and A2 Dominion.

He is currently the Chairman of the Public Relations and Communications Association’s (PRCA) Built Environment Group, an industry group that champions the role of communications in the built environment.

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Rachel Bell

Non-executive Director

Rachel joined the BECG Board in January 2017, bringing with her extensive experience and knowledge of best practice, agency management and leadership. Her track record of success in building and leading PR and Marketing companies within the industry is widely regarded and she is acknowledged as one of the most prolific female entrepreneurs within the sector. Rachel was the first woman to be awarded the coveted Sunday Times Best Leader award in 2012.

Rachel is a long-standing Board member of the PRCA (The Public Relations Consultancies Association), in 2019 she was recognised by the PRCA for her life time achievement to the industry, she is Entrepreneur in Residence with London Business School and is also the president of their investment platform, Enterprise 100.

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Richard George

Board Director

Now our Chairman, Richard qualified as a chartered accountant and corporate treasurer with PwC and is an experienced director of professional services and technology companies.  He acts as a Board level advisor on commercial strategy and performance and works with the executive team to support all aspects of BECG’s development including its organic growth and acquisition strategy.

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Max Camplin

Board Director

As Head of our London team, Max has overall responsibility for BECG’s service delivery to clients across a range of sectors in the Capital and wider South of England. Providing planning and political counsel to clients such as Blackstone, British Land, Inland Homes, Goodman and Frasers Property Group, Max’s expertise covers retail, residential and commercial developments across the UK.

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Jamie Gordon

Board Director – Infrastructure & Energy

Jamie leads BECG’s work in the energy and infrastructure sectors. He has over 25 years’ experience of delivering strategic and operational communications programmes and currently advises on some of the UK’s largest projects from offshore wind farms to high speed rail, interconnectors to highways schemes.

In addition to his role at BECG, Jamie is a Director at Community Energy South and also sits on the Winchester Against Climate Change (WinACC) advisory panel for renewables.

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Jennifer Riddell-Carpenter

Director

Jennifer is an experienced communications professional who has held senior in-house positions at L&Q, and brings a decade of communications experience from the housing association, property, urban development and charity sectors.

At BECG, Jennifer heads up the PR team in London, and leads communications strategies for clients across the built environment.

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Samantha Clough

Director

With over 15 years’ agency experience across a diverse group of clients and sectors, Sam delivers digital, social and campaign strategies fit for today’s challenging communications landscape.

Sam has a strong understanding of the principles of business growth and expertise in creating professional corporate content, focused on delivering impactful, integrated solutions. She has gained a wealth of experience working across many clients and sectors, including Associated British Ports (ABP), GenesisCare, Novartis, J&J and Ordnance Survey.

 

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James Leavesley

Director - Social Media

James Leavesley is founder and CEO of Social Media Management Platform, CrowdControlHQ, and since its sale in January 2021 to BECG Group, has also taken up the role of Director Social Media.

James has spent the last 10 years working with some of the most high-profile public and private sector brands in the UK helping them to embrace and deliver enterprise social media- these brands Include SERCO, Redrow Homes, Greater Manchester Police, Arriva Buses, North Lanarkshire Council, Hyde Housing and the Bannatyne Group.

 

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Carl Daruvalla

Board Director - Finance & Operations

As Director of Finance and Operations, Carl sits on the BECG Board and is a CIMA and MBA qualified finance professional. He has numerous years’ experience of successfully driving financial performance, streamlining and implementing continuous improvement within finance functions across both SME and global corporate environments.

Prior to his career in finance, Carl spent several years in the agency sector where he progressed to Strategy Director and was responsible for delivering strategic marketing consultancy to a portfolio of international brands.

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Lucinda Watt

Head of Group Marketing

As Head of Group Marketing, Lucinda is responsible for the BECG brand, our strategic partnerships, sponsorships, and marketing activity across the Group.

Lucinda has over twelve years’ experience in the built environment sector having previously worked for the British Council for Offices and the Chartered Institution of Building Services Engineers. Where she was responsible for the launch of the BCO Regional Awards, the annual CIBSE Build2Perform Exhibition at Olympia, and BIM Hawk.

Lucinda is a Member of the Chartered Institute of Marketing and their Construction Industry Group.

 

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Ally Kennedy

Board Director

Ally is a communications specialist with expertise across planning communications, political advocacy, stakeholder and community engagement, and media relations.

Ally’s expertise covers the infrastructure, energy and development sectors where he provides strategic communications advice and support to a range of clients across the UK – including Highways England, the Department for Transport, and a range of clients in the interconnector sector. Ally also has significant experience in strategic land and property, where he has successfully led communications on projects for a large number of clients across the South of England.

Ally sits on BECG’s Main Board and was a member of the Advisory Board at his previous agency, specialising in political and stakeholder engagement. Prior to his work in communications consultancy, Ally worked at the Westminster HQ of a major political party and at constituency level.

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Alex Challoner

Board Director

A political strategist with more than twenty years’ experience in public affairs and communications advocacy, Alex leads our Government Relations practice Cavendish Advocacy. Alex provides clients with senior counsel to ensure policy supports their corporate aims, be that policy change or raising their profile on key issues.

As a former adviser to the Conservative Party during the 1997 General Election Campaign, Conservative Campaign Director of the London Mayoral Campaign in 2000 and current Board Member of the Tory Reform Group, Alex has a comprehensive knowledge of the key figures and the trends and power-bases within the Party.

He has advised clients such the Met Office, John Lewis Partnership, Canal & River Trust, Crest Nicholson, Aster Group and Arvato.

 

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James Bird

Director

With a background as a freelance broadcast journalist, local Councillor and parliamentary candidate, James is a seasoned public affairs professional who is as adept at negotiating the politics of Westminster and Whitehall, as he is in planning and executing local community campaigns.

With a client base as diverse as housebuilders, local authorities and transport bodies, James offers strategic and tactical advice which is politically insightful and commercially focused.

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Amy McNeill

Head of Group HR & Operations

As Head of Group HR & Operations, Amy oversees our HR and Operations teams, and is responsible for designing and driving the transformative people agenda across the group.

With 16 years of combined operational, commercial and HR experience across the finance, broadcast, technology and not for profit industries, she brings a commercial and people focused approach to enabling organisational growth and development.

Amy heads up BECG WinGS; Women in Great Spaces, our internal Women in Business steering group, and is the author of our Wellbeing Strategy and Work that Works, our progressive, flexible and remote working approach. She has a particular interest in Wellbeing, Diversity & Inclusivity and CSR Strategy, driving towards tangible impact inside and outside of the business. With our creative team, Amy formulated our two-year commitment as Creative Partner to The Murray Parish Trust in respect of their iMRI Suite Appeal, aiming to advance paediatric brain tumour treatment. She cultivated our now long-standing corporate partnership with The Brain Tumour Charity and also sits on their Research Involvement Network Panel.

 

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Rhiannon Thompson

Director

Rhiannon has significant expertise in corporate and stakeholder communications and public relations, delivering corporate communications campaigns across the built environment. She has worked for property development industry clients such as Anthology, Linden Homes and Associated British Ports (ABP), for over a decade.

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Will Balme

Digital Client Delivery Lead

Will is BECG’s digital client delivery lead. He has 12 years-experience in branding and digital programmes working with a range of clients and agencies.

He has a passion for understanding client’s objectives and translating this into meaningful digital experiences that make an impact.

From working on digital experiences within retail environments, to managing brands website and digital transformation programmes, he has worked with global brands to create digital experiences that are rooted in strategy and insight and that drive measurable results.

His role at BECG will be in working with clients from the initial discovery and project setup, defining their objectives across digital touchpoints, understanding customer and stakeholder needs, and then designing and building solutions that deliver excellent engagement across a full range of digital services.

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Kevin Whitmore

Director – Head of North & Midlands

Kevin is an experienced local government communications consultant who specialises in planning communications, political advocacy and community campaigning for clients across the built environment.

He has over 12 years’ experience working with both public and private sector clients and leads BECG’s North & Midlands team.  He works with local communities and their elected representatives to understand the need for and build acceptance of changes to the local built environment.

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Laura Wyatt

Director – Head of South

Laura leads our South of England team from the Winchester office and has successfully developed consultation strategies that have helped achieve consent for many of BECG’s clients. Laura coordinates the national planning consultation programme of one of the UK’s leading residential developers and has significant experience in delivering consultation and public affairs strategies across numerous sectors, including retirement, retail, landed estates and residential.

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Marcio Juarez

Head of Technology and Production

Responsible for overseeing all technology and digital developments at BECG, Marcio combines a great mix of commercial and technical experience to ensure we utilise the most effective technology platforms and solutions for all client projects, to ensure their success. He is focused on providing memorable user experiences, always keeping the end user front of mind through the design and development phases. 

 

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Charli Edwards

Head of Design & Creative Services

With over 15 years’ experience in both ‘in house’ and ‘agency’ environments, Charli is a passionate creative leader with a proven track record of delivering successful campaigns from conception to completion whilst leading, expanding and mentoring teams of creatives. Here at BECG as Head of Design, she utilises her previous experience working within various industries (including automotive, financial, television and sport) to shape strategy and deliver exciting, innovative solutions.

She is also a published creative having been both featured in and written for various design magazines including Advanced Photoshop & Photoshop Creative and has spent time working in the US whilst managing an international network of agencies and creatives for a global Sports corporation.

Mark Darlington

Head of Video

As Head of Video, Mark leads the video offer here at BECG.

He oversees the video team and is hands on with all aspects of production.

Mark uses his previous worldwide experience, having worked in blue chip companies such as IBM and Kingfisher, to bring a fresh strategic approach for our client’s needs.

He feels communication is an integral part of any project, and video is at the forefront of the digital revolution.

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Nick Sutcliffe

Director

Nick has a 20-year track record of success advising high-profile clients in the development sector drawing on a background of experience at both the Westminster parliamentary and local government levels.

Based in the London office, Nick has grown BECG’s client offering through his wealth of experience in many of the most controversial development sectors including prime central London residential, large strategic land allocations and energy related infrastructure. Focused on London and the south-east, Nick has worked on a number of high-profile developments, such as the major Paddington Square development now under construction next to Paddington Station. Outside London, he has been advising on the promotion of a new settlement at Micheldever in Hampshire, the long running Panshanger site in Hertfordshire for over a decade and the delivery of housing at the former Deepcut Barracks in Surrey.

As a public affairs specialist, Nick also provides Westminster focused government relations advice, specialising in energy and environmental issues. Nick was formerly a local Councillor in Guildford, serving 12 years on the planning committee and three years as a Cabinet Member in roles covering environment and planning.

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Verity Barr

Director

Verity heads up our Birmingham office with 20 years’ experience of developing and delivering integrated strategic and creative communications campaigns for businesses involved in the built environment. Having also led community and stakeholder consultations for two DCO projects, she is able to combine her knowledge of the planning process with a broader corporate communications approach.

Verity has worked across both the private and public sectors with organisations in the energy, infrastructure, housing and construction industries, providing strategic counsel as well as devising and managing the delivery of creative marcomms and media-based campaigns.

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Miles Willshire

Director

A former local Councillor, Miles is a public affairs professional with extensive experience of engaging with national and local politicians in support of development projects. Based in our Winchester office, Miles has delivered community consultation and stakeholder engagement for a number of key clients in the retirement living and house-building sectors.

 

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Matthew Crisp

Director

Matthew Crisp is a Director at BECG leading our North team in Manchester. Having held in-house and agency roles, he has over a decade of communications and stakeholder engagement experience across the public, private and third sector.

He has devised and overseen the delivery of strategies to secure planning consents for projects covering the energy, transport, residential, retail and regeneration sectors including a number of Nationally Significant Infrastructure Projects requiring Development Consent Orders.

Former Communications Manager at Transport for the North, his experience spanned the organisation’s corporate communications and engagement functions from inception through to its establishment as England’s first Sub-national Transport Body.

Outside of work, Matthew sits on the board of trustees for UK-based charity Health Care South Sudan with responsibility for communications and public affairs.

 

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Tom Morrison

Associate Director

With a decade of experience in politics, public affairs and public relations, Tom has worked for some of BECG’s biggest clients.

A former city councillor and adviser to the Deputy Prime Minister, Tom understands the relationships that govern local council’s across the Northern region and has used this insight in developing innovative communications strategies for companies such as Aldi, McCarthy & Stone, Peel Group, Miller Homes, Barratt Homes, Taylor Wimpey and Transport for the North.

Prior to joining BECG, Tom worked in corporate communications for the largest listed water company in the UK, where he managed relationships with its regulators and key stakeholders.

 

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Krystian Groom

Associate Director

With substantial experience in the industry, Krystian has worked with major housebuilders, strategic land promoters, energy providers, hotel operators, commercial developers, student accommodation providers and Housing Associations.

He leads on a number of our high-profile, complex consultation and stakeholder engagement programmes and his expert understanding of the development process at all tiers has helped secure a number of allocations and planning consents for sensitive developments across the UK.

Krystian’s past experience includes working as part of a district council communications team.

Ali Craft

Associate Director

Ali is a political and communications professional with over eleven years’ experience working in Labour politics including two years as Deputy Director of London Labour Party. This has given Ali an unrivalled understanding of the operation of the Labour Party across all 32 London boroughs.

Ali has developed close relationships with senior politicians and decision makers across the capital including the Mayor of London and his senior team, MPs, local government leaders and the trade unions.

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Sarah Wardle

Associate Director

Sarah has a wealth of experience in developing stakeholder engagement and public affairs strategies across London and the South East.

Sarah has worked for major housebuilders such as Redrow and Taylor Wimpey, housing associations ranging from One Housing to Home Group, hotel operators and large build to rent developers, Greystar and Essential Living.

Notably, Sarah led the engagement on the UK’s first ever purpose-built family PRS development and has increasingly focused on setting early engagement strategies for estate regeneration projects.

Outside London, Sarah has worked with both the Local and Neighbourhood planning process to secure strategic allocations.

Prior to this, Sarah worked in the House of Commons for two Conservative Members of Parliament and holds a comprehensive knowledge of the legislative process.

Beyond BECG, Sarah remains politically active and is a Councillor in the London Borough of Barnet.

 

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Chris Ricot

Associate Director

Chris previously worked as a Senior Advisor to the Leader of the London Borough of Lambeth for four years, where he provided political oversight over key policy areas. He also led on the implementation of the Leader’s policy agenda, with political oversight of the Local Plan among his responsibilities.

Key development projects include advising the Leader on the Shell Building, Elizabeth House and the Garden Bridge. Chris has worked on a number of residential and commercial schemes across London and the South East, including for Berkeley Homes, Hyde Housing and Legal & General. Additional clients include Whitbread and the BFI.

Prior to working for an inner-London authority, Chris worked for the NHS Chief Executive at the Department of Health. Chris has also worked as a speechwriter and researcher for two Labour Secretaries of State and their Ministerial teams.

Chris remains an active campaigner for the Labour Party, and was an elected officer for his local branch in Vauxhall. He is a Governor for a school in Lambeth, and the Co-Chair of Planning Out.

 

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David Button

Senior Account Director

David has considerable experience of designing and delivering national and local public affairs and engagement programmes for clients for property, housing, local government and infrastructure clients.

He has led our work with retirement housebuilders, housing associations and infrastructure developers across the country, securing positive relationships with political and community stakeholders.

David also has a long track record of helping clients to build their influence with the Government and is expert in the parliamentary process. His work has helped clients to achieve legislative changes including securing government funding for infrastructure projects, exemptions to legislation and reversing harmful policy decisions.

He is particularly interested in projects that have a community focus, supporting developers on long-term community projects. This also includes on-the-ground resident engagement, with his work with Home Group delivering a 75% yes vote and the highest recorded turnout (90.5%) in an estate regeneration ballot to date.

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Carrie Lowe

Senior Account Director

A public relations and reputation management specialist, Carrie has more than 20 years’ communications experience that embraces both strategy development and tactical implementation.

 

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Daniel Fryd

Senior Account Director

Dan has significant experience of political and planning communications, with a career spanning agency, central government and local government roles.

Dan advises a client portfolio that includes energy providers, national house builders, Government Departments, major property contractors and strategic land promoters. Through his work with BECG he has helped deliver multiple complex projects of national significance across the south of England, particularly in the Essex, Kent and Thames Gateway regions.

Dan previously worked at the Ministry of Housing, Communities and Local Government where he provided communications handling advice to the Housing and Planning Minister Alok Sharma MP and his predecessor Gavin Barwell MP.

Beyond BECG Dan remains politically active in east London.

 

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Carole Riley

Senior Account Director

Carole specialises in community relations and issues management. She has worked with energy sector clients since 1994 and previously spent more than ten years with the CEGB.

Carole has been involved in providing communications support for the permitting and construction of power stations (gas and biomass), wind farms, airports and waste management facilities and has been the lead account director handling communications during the construction of the Carrington Power Station project in Trafford.

Carole has also been involved with the stakeholder communications and public relations for a number of other major gas-fired power station developments including Rocksavage in Runcorn, Spalding 1 and 2 in Lincolnshire and the Gateway Energy Centre in Thurrock.

 

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Emma Hughes

Account Director

With over 10 years’ agency experience, Emma specialises in PR, community engagement and content implementation. She has experience working with a variety of B2B and B2C clients, and is focused on delivering results to meet their business objectives.   

 

Emma has worked on a number of property brands including Anthology, Linden Homes and Pennyfarthing Homes where she drives creative content and communications at a local level as well as supporting on the national brand awareness and crisis communications.

 

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Fiona Harvey

Account Director

Fiona is a dedicated marketing communications professional with over 11 years’ agency experience. Her expertise is focused on integrated digital, content and branding implementation, as well as insight-driven strategic direction. Commercially-minded, Fiona excels in finding creative and innovative solutions that exceed expectations.

 

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Adam Farrell

Account Director

 

Experienced in political communications, through elected office, working for a Member of Parliament and running campaigns across local Government, Adam is part of our Midlands team as Account Director.

Adam has spent ten years in local Government as an elected councillor, serving five years as an Opposition Group Leader. As a Councillor, Adam often sat on meetings of the planning committee and attended planning appeals and hearings, making representations to the Planning Inspector. Adam spent five years working for a Member of Parliament in the West Midlands.

His experience as a local councillor and as a senior parliamentary advisor for an MP in the region means that Adam has direct experience of how politicians need to navigate the Local Plan process and manage community opinion when responding to change.

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Siddo Dwyer

Account Director

Siddo is an experienced communications consultant leading public and political engagement strategies across London and the South East.

Having previously worked for several Labour politicians, including as a campaign organiser and senior parliamentary adviser, he brings together his political knowledge and experience to identify risk and galvanise support.

Siddo has advised and led major commercial and residential schemes for clients including citizenM Hotels, DWS Group, Endurance Land, Merchant Land, Taylor Wimpey, and WPP. Notably, leading the political engagement for Crosstree Partner’s Edmonton Green Shopping Centre mixed use redevelopment and Transport for London and Grainger plc’s Build to Rent schemes in Enfield.

Siddo utilises his voluntary experience and political activism to shape BECG’s drive to deliver social value outcomes for the organisation and its clients.

Over the years, Siddo has built close relationships with members of the Shadow Cabinet and their staff as well as local government leaders across the capital and the city of Coventry. Alongside his professional life, Siddo has held positions within London Labour and now chairs his local Labour Party in Enfield. He also volunteers for a youth offenders service in his spare time.

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