Faces of young professionals

Employment Minister backs BECG’s commitment to “Kickstart” careers in communications

BECG is leading the way in the PR industry’s take-up of the new Government’s Kickstart initiative and supporting unemployed young people unlock their careers in PR and creative communications.

The Government’s scheme provides full funding for six-month work placements for people aged 16 to 24 who are in receipt of Universal Credit.

As well as covering salary and national insurance contributions for employers, the scheme will also provide £1500 in funding to support each employee’s training and development whilst employed by the business.  Employers who recruit through the scheme can top these salaries or hours up themselves.

BECG’s support for the scheme comes after the communications consultancy helped to lead its client Communities that Work to secure commitments from the Government – to help create opportunities for young people and the unemployed, in the face of Covid-19. This new kickstart scheme is a key flagship policy of the new Plan for Jobs, and a key part of the Government’s commitment to support the economy through Covid-19.

Showing her support for BECG’s uptake of the scheme, Employment Minister, Mims Davies MP said:

Our new Kickstart Scheme is about giving young people at risk of long term unemployment, a key opportunity to gain those all-important skills and first-hand experience so they can progress into thriving careers – which is why it’s fantastic to hear BECG will be putting themselves forward. By offering the chance to nurture and support those taking up roles through the Kickstart Scheme, BECG will crucially help guide and coach talented young people to become more confident, well-rounded communicators which is a key outcome for those on the programme.

The scheme officially opens for applications from candidates in November 2020, and BECG will be seeking to appoint candidates across a range of roles – including digital, design, PR and Marketing, as well as Government Relations.

Speaking of the importance that Kickstart will play in the future skills development of the PR sector, Stephen Pomeroy, CEO of BECG said:

Covid-19 presents a depressing possibility that we could lose an entire generation of skills from the PR industry, if young talent isn’t recruited into agencies like BECG. Kickstart can help the communications sector thrive – by reducing the barriers to entry, and really helping the sector to build back better.