Award-winning communications experts in the built environment

Making video work for you


Video is the most effective form of communication. Fact. Did you know that viewers retain 95% of a message when they watch it in a video, compared to only 10% of those who read it in text form.

An article I recently read spurred me on to write this blog – I know it’s easy to say, but budgets shouldn’t be the reason to not utilise video for your marcomms efforts. If planned well and supported by a well thought through distribution strategy then video can deliver a real return on investment. Whether that’s increased brand awareness, engagement on social platforms, product sales, lead enquiries or employee engagement.

I’ve got a passion for video and film. I believe it gives brands the opportunity to explain the unexplainable and create powerful and emotional connections with viewers. When done right! Video doesn’t have to be expensive. You just have to know your options, have a clear objective in mind, and think about the channels you’ll use to share it.

Ideas don’t always have to be big budget ideas either; you’d be surprised what you can produce and how quickly. From 15 second clips on Instagram to social edits at 30 seconds long. A fast-paced key message round up, or a longer corporate company update with talking head style interviews. And, if you’re lucky to have the budget then a bigger HERO piece that can be used time and time again.

Nowadays you can also capture some great content on a mobile phone. But, if you have an idea but don’t know where to start you can reach out to agencies who can develop your ideas with you and guide you through the process.

Sometimes it’s the simplest of ideas that have the biggest impact. In a world where we all receive dozens of emails, newsletters and digital messages a day, video can deliver your messages with impact and ensure you stand out from the crowd.

For example, we recently worked with United Utilities who needed a couple of videos to help with their onboarding process. By utilising video, we were able to show the scale and reach of United Utilities. We also helped to give new starters a chance to see and hear from their new CEO.

As we approach 2020, there really is no real reason for you not to be including video in your marcomms strategy. From informative talking heads to event coverage and from animation to big budget films, the options really are endless.

If you’re looking to introduce video into your marcomms strategy but you’re not sure how – get in touch. We’d love to help! Please contact me Mark Darlington or call 01962 893893.


Portrait photograph of Mark Darlington
Written by: Mark Darlington


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