Corporate Reputation

Building reputations: positioning our clients for success

Your organisation’s positive reputation has never been a more valuable business asset. Our corporate communications experts build your reputation and influence with media, industry, political, and internal stakeholders, creating the advocacy that drives commercial success.

From strategy development to hands-on crisis communications support we work in close partnership with our clients to promote and protect reputation and create stand out from competitors.

Our multi-disciplinary team brings together corporate strategy, media relations and crisis communications with innovative digital communications and creative content to develop impactful campaigns that reach target audiences across all channels.

To protect our clients’ reputations during long-term disruptive projects such as fire safety remediation work, or infrastructure build, BECG uses its bespoke Built To Engage digital platform to engage residents and secure support.

Find out more about Built to Engage here

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Our services

Corporate communications strategy

In a connected world your organisation’s positive reputation has never been more important, or vulnerable. A well-considered corporate communications strategy is the foundation to managing the risks and opportunities facing your organisation.

We work in partnership with clients to develop strategies that bring commercial success by delivering:

- Perception audits – how do key influencers regard your organisation?
- Stakeholder mapping – who has interest in, and influence over, your future?
- Marketplace analysis – opportunities, threats, and competitive position
- Risk analysis – understanding what your business should prepare for
- Key messaging – establishing a narrative that cuts through

Thought leadership and research

For your corporate story to be understood it is important to lead the debate in your sector, with evidence-based thinking that demands attention. Our consultants come from political, media, research and polling backgrounds and specialise in developing thought leadership campaigns that cut-through with key audiences. These range from one-off research backed by think-tanks and academia, to ongoing polling to create regular indices and insights that an organisation can become known for. Our multi-disciplinary teams take this thought-leadership content and distribute it through digital, political, media and partnership networks to build influence and positive reputation.

Media relations

What traditional and social media choose to publish and share about your organisation has a direct effect on your commercial success. Our media relations team provides a full range of services to assist corporate leaders, spokespeople, and content managers to present their organisation positively and with clarity.

We work with our clients to deliver:

- Media and presentation training
- Media launches and events
- Campaigns and influencer programmes
- Outsourced press office support
- Social media content strategy
- Social media management

Internal communications and employer brand

Effective internal communications helps to support staff engagement and drives business outcomes. We support organisations to develop and promote effective internal communication strategies among people and teams, creating and developing messages and campaigns that align to organisational goals.

A strong employer brand conveys an organisation’s reputation as a great place to work and makes the case for why talented people should come and work for you.

Our expert communicators, brand marketers and digital story tellers work with organisations to help capture and develop the employer brand, helping to grow reputations where it matters most.

Internal communications and employer brand services include:

- Employee communications audits
- Internal communication strategy
- Change management strategy and delivery
- Employer brand strategy
- Employee research

Sustainability and CSR campaigns

Post Covid-19, every organisations’ corporate and social responsibility (CSR) and sustainability performance is under increased scrutiny. We advise clients on how to create CSR and sustainability initiatives that deepen relationships with customers, stakeholders, colleagues, and the public. These strengthened relationships drive loyalty, satisfaction, and third-party advocacy, promoting better commercial outcomes and the strength of reputation to deal with issues or crises.

We work with our clients to deliver:

- Strategy workshops – developing a compelling CSR narrative
- Partnerships – identifying and attracting CSR partners
- Campaigns – delivery of enduring cause related campaigns that build positive reputation

Crisis and Issues management

BECG has a proven track record in leading the response to some of the UK’s most high-profile crises and issues in the built environment – from leading large fire response incidents and tackling live building safety issues, to dealing with data and cyber issues and national customer service outages.
Our dedicated crisis and issues unit is a senior team made up of former broadcast and broadsheet journalists, crisis communications experts, sector and industry leaders, and political experts operating across the UK.
We deliver planning and preparation work to help businesses mitigate risks, avoid issues escalating into crises, and be prepared if the worst happens.
When a crisis incident does occur, BECG’s national team provides senior expertise, on-the-ground leadership, and support, and helps organisations minimise reputational damage.

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