How Riverside Handled Digital & Social Media Comms Through Covid-19

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It’s vital that housing providers are able to deliver vital coronavirus information, but cutting through the noise on social media to reach audiences can be easier said than done.

Join us on Thursday 25 February from 11:00, as BECG Director Jenny Riddell-Carpenter joins Dan Aston, Marketing Manager at CrowdControlHQ and Richard Collingwood from Riverside Group shares on how Riverside Group were able to use social media to keep residents informed during the Covid-19 pandemic.

What you’ll learn:

  • Lessons learnt engaging customer communities via digital and social comms through Covid-19.
  • The importance of being prepared to successfully reach diverse customer audiences.
  • How to cut through the competition for attention with creative content, and engaging hard-to-reach customers on Facebook.
  • The evolution of social media for housing providers and its importance in crisis response
  • Plus, live Q&A session.

Please contact Dan Aston for any information

Speakers include:

Richard Collingwood
Brand & Digital Manager at Riverside Group

Richard leads the digital comms team at Riverside and is responsible for the Group’s website, social media channels & digital marketing tools.


Jennifer Riddell-Carpenter
Director at BECG

Jennifer is an experienced Comms Director with a background in the Housing Association sector at L&Q. She is highly skilled in areas of Crisis, CSR, Media & Corporate Communications.


Dan Aston
Marketing Manager at CrowdControlHQ

Dan leads Marketing at CrowdControlHQ, and educates large or complex organisations on the successful adoption of social media to achieve business objectives.

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